A HandbagEssential

Since the 80’s

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Our history

About Us

Fragrance can be powerful. It can give us confidence as well as be a very personal form of self-expression. Impulse has always believed in the importance of feeling empowered to express your true self. To be unapologetically unique and to feel confident in who you are and what you believe in – we call this “Trust Your Impulse”.

Impulse Spice Girls pack

1997. Spice up your life

1997 brought us a fragrance that was an explosive cocktail of ingredients reflecting each individual member of the Spice Girls.  It was bold, fun and a little bit unpredictable, just like the band.

Tease Evolution Impulse

2006. Tease

Our popular Tease Body Spray was launched in 2006. Head to our Products page to find out more about Tease.

Charli XCX Impulse

Why Not? By Charli XCX.

 Impulse has developed a number of Limited Edition packs throughout the years – one of our favourites was Why Not? By Charli XCX.

Impulse Body Mists Original

2017. Impulse body mists

2017 brought the launch of our popular Impulse Body Mists. Head to a product page to check out the full range!

Impulse Body Mists - New


We have an exciting new fragranced Body Shimmers! The range comes in four different fragrances which will keep you smelling fresh and glowing all day long.

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Our Social Activities

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