Fragrance can be powerful.

It can give us confidence as well as be a very personal form of self-expression. Impulse has always believed in the importance of feeling empowered to express your true self. To be unapologetically unique and to feel confident in who you are and what you believe in – we call this “Trust Your Impulse”.

Our History

Skinny girls spray bottle with orange cap, shown above four women posing against a white background

1997. Spice up your life

1997 brought us a fragrance that was an explosive cocktail of ingredients reflecting each individual member of the Spice Girls.  It was bold, fun and a little bit unpredictable, just like the band.

Four Impulse body fragrance spray cans, white and gold with teal and blue butterfly graphics on a white background

2006. Tease

Our popular Tease Body Spray was launched in 2006.

Woman wearing blue sunglasses and a gold patterned top, with a yellow can labeled Impulse and Chilli Mix

Why Not? By Charli XCX.

 Impulse has developed a number of Limited Edition packs throughout the years – one of our favourites was Why Not? By Charli XCX.

Four body mist bottles with black caps, purple, green, blue, and pink labels, grouped side by side

2017. Impulse body mists

2017 brought the launch of our popular Impulse Body Mists.

Woman holding a soccer ball beside a limited edition Impulse Ella Toone fragrance can and butterfly graphic

2025. Ella Toone

Impulse partners with footballer Ella Toone with limited-edition artwork on iconic body sprays range. Impulse believes that confidence isn’t something you wait for — it’s something you spray on, step into, and own. Trust your Impulse. 

IMPULSE TODAY

Our high quality, long-lasting body mists & nostalgic sprays takes you on a journey of self-discovery. Which one's your favorite?
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