Trust Your Impulse and Walk with Pride

Trust Your Impulse and Walk with Pride


Impulse has always believed in the importance of feeling empowered to express your true self, as being unapologetically unique and you is so important. To feel confident in who you are and what you believe in is something we want everybody to be able to do. We call this “Trust Your Impulse” and over the years this hasn’t changed.

We strive to empower people and want to support a powerful cause which embodies this message, such as Pride, which stands up against oppression and discrimination, celebrates self-affirmation and campaigns for equal rights for all.


This year, in partnership with The Brighton Rainbow Fund, as well as donating to LGBTQ+ causes in the Brighton area, we’ve also designed a unique Limited-Edition Love is Love Body Mist which is exclusively available in Superdrug. Created to celebrate Pride and to show our support for the LGBTQ+ community and inclusion of all, we hope to encourage individuals to trust their Impulse and to have the confidence to express their true self, whatever they believe in.

If you’re heading to Brighton Pride, we will be popping up there – look out for our fabulous scented swings and festival presence – we’ll be offering some beautiful rainbow body art as well.  You can also find the Love is Love Limited Edition Body Mist in Superdrug stores all year, to drive support for the LGBTQ+ community all year round, not just during Pride. Head over to our Instagram @Impulse_UK to learn more about how Impulse is celebrating Pride this year, and how you can get involved.

To find out about the work The Brighton Rainbow Fund does and how you can support, please visit

LOVE IS LOVE #LovePrideWithImpulse

  • Discover Impulse Body Mists range
  • Impulse Love is Love Body Mist fragrance
  • In partnership with The Brighton Rainbow Fund
  • A light and wearable fragrance for everyone
  • A crispy apple and sandalwood fragrance
  • Trust Your Impulse